Want an insta-slashdotting? Here’s how.

December 28, 2006

Virgin Unite, the charitable arm of Virgin Group, is matching donations to the Wikimedia Foundation as part of its current fundraising drive. Previously, the organisations that had agreed to match individuals’ donations to the nonprofit, which runs such websites as Wikipedia, had done so anonymously — but when it was announced that Virgin Unite would be matching the day’s donations at the top of every page at the English Wikipedia, their website was quickly deluged by interested users of the popular encyclopedia.

Hmm, an interesting thought. If only I had a spare US$80,000 lying around…

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